Value comes not from the routine but from the extra-ordinary.
Currently this is borne from random unplanned interactions, otherwise known as the ‘Watercooler Effect’. Workers having serendipitous conversations with each other, understanding what their respective teams are doing and sharing ideas. This extremely valuable interaction is not currently systematised into companies and thus happens on an ad-hoc, irregular basis.
We’ve improved on modern tooling and made it now possible to exercise the power of coincidence repeatedly and quantifiably.
An organiser submits a request for a ‘collaboration’ and a collaboration is broadcast to the company at large so that any interested party can collaborate.
The watercooler effect is a coincidental side effect which is borne from the inefficiencies of planning work and the interactions of teams.
By opening the interactions of teams in a manner which can integrate a much larger pool of information, we reduce the internal social barriers which made visibility of projects difficult.
Members within collaborate get a better understanding of the work happening within a company and are more engaged with the goals of the business